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How IBM And Disney Brainstorm In The Cloud

This collaborative whiteboarding app tries to digitize the fun, chaotic physicality of brainstorming, while making it accessible to anyone.

International design firm Ideo popularized the designer brainstorming session: Just lock a team of creatives up in a conference room with some Sharpies and multi-colored Post-its, and don’t let them leave until a brilliant idea strikes. But this brainstorming method doesn’t work well when your team is spread around the globe. Now Mural, an alumni of Ideo’s startup-in-residence program, is trying to bring what goes on inside Ideo’s conference rooms to the cloud.

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